Strategic Business Plan Preparation
Our marketing strategy emphasizes focus. This will be the key. We are a relatively small company and hence must focus on certain kinds of services with certain kinds of users. Initially Palms and Bonds will focus on the local market and in the market research and training fields. The target customers will include key decision-makers in the large, medium and small-sized organizations in a start-up and growth periods:
- We are currently building image and awareness through consistency and distinctiveness in our service provision.
- We intend to focus on delivering quality service and end product that in turn produces good referrals, which can then generate revenue.
- We intend to always have a relatively heavy personal selling component to our marketing. Hence we intend to always be active in personal relationships with clients and strategic allies keeping abreast of their needs and wants.
- We are focusing advertising on several key media.